Headshots (or business portraits) change as much as any other style of photography, but because finding and hiring a headshot photographer is sometimes a daunting task, people just seem to wait until they ABSOLUTELY have to have a new one. Not that you can’t find a portrait photographer on every street corner, but headshots are a specialty, aren’t they?
What three things should you look for when you’re searching for someone to update your business look? In today’s language it’s your PERSONAL BRAND. And I would pay attention to these three:
- Lighting. Are the samples online well-lit? No shiney spots, no dark muddy shadows, good separation between subject and background? You want clarity and crisp details except for the backgrounds which should be softly obscure (and not fighting for your attention).
- Finishing. Don’t go to a photographer that overworks their images so that everyone looks like they’re wearing a plastic mask! No matter how much you hate your wrinkles, a good headshot does not mean no lines or contours to your face.
- Communication. You want to work with someone professional, with clear, concise language and pricing. Beware of websites with bright flashing pop up windows and a $9.95 special. This is your business image we’re talking about — don’t you want to be taken seriously? IF you’re going to overspend on anything, buy a great outfit and hire a really good photographer. And on second thought, a good photographer can make even a cheap suit look good.
Visit our website at: http://www.headshots.teresaberg.com or our studio at 4950 Keller Springs Rd, Suite 200 in Addison (Dallas) TX 75001. We can help style your shoot, arrange for professional hair and makeup and coach you to present yourself as the best version of you.