You may think that only large corporations can afford great photographs and that everyone else should use cheap stock photography –but you’d be wrong. A commitment to branding and good imagery is key — and Entrepreneur.com agrees with me.
And nowhere is good branding more important than for smaller businesses on the grow. People don’t expect to be introduced to the boss when they knock on IBM’s door, but if you own the neighborhood printing business — your team’s faces, reputations and people skills are critical. So use them to your advantage.
To do this, simply make sure your people look their best, represent your business fairly and honestly and then introduce them. Maybe profile them one at a time over a period of months on social media or your company blog? Most of us would rather do business with a person we know, and just the fact that YOUR people are featured on YOUR website (instead of the generic team you see in all the magazine ads) starts to build a sense of trust and community with your clients. In fact, lots of BIG companies are trying to look smaller and more local to attract this type of business. Potential clients start looking at you in a new and different way and your team feels proud that they are representing the firm.
A few hours with a professional photographer (at a cost of $1000 or less) can make a big difference in your website, collateral materials and client presentations. Call us at 972-250-2415 for a quote and to learn more about branding your small business, read here